About The Book

Is this the funniest book about the ad industry to hit the shelves this year? Quite possibly — but it’s also one of the most revealing. Follow the hilarious and eye-opening adventures of a young agency executive as he navigates the highs and lows of life inside advertising agencies in London and beyond, from the chaos of wrangling uncooperative penguins for a TV commercial to launching some of the first Western ad offices in Moscow and China.

Packed with sharp wit and true insider stories, this book shows what really happens behind those glossy campaigns and catchy slogans. Equal parts comedy and industry tell-all, it’s a must-read for anyone curious about the brilliant, bizarre, and often unpredictable world of advertising.