Paddy Hayes’s first work of fiction is inspired by his experiences in ad agencies around the world
Paddy Hayes marks his publishing debut with the release of “From Penguins to Paradise: My Life as an Advertising Man” (published by AuthorHouse UK), a lighthearted account of a young professional’s journey in the fascinating world of advertising.
The book charts the career of a young advertising agency trainee, from his initial struggles as a trainee account executive, to his appointment as managing director (Thailand), and eventually senior vice president (international). Here, the narrator takes readers through his journey, which begins in London, but thereafter, moves to Singapore, then Bangkok, Tokyo, Moscow, Hong Kong and many more cities around the world. His insightful and often hilarious experiences range from the pitfalls of trying to make penguins perform for a TV commercial in London, to the trials of opening some of the first Western agencies in Moscow and China.
“The novel gives an insight into a world little known or experienced by most people who only see the end products of the advertising industry,” the author states. “It is different and ‘lifts the veil’ on an important service industry that is largely out of sight.”
Written to inform and amuse, “From Penguins to Paradise: My Life as an Advertising Man” aims for readers to develop a greater appreciation of the thought and skill that are put into work by those who are part of the ad industry. Visit https://www.authorhouse.com/en-gb/bookstore/bookdetails/819126-from-penguins-to-paradise-my-life-as-an-advertising-man to purchase a copy of the book.
“From Penguins to Paradise: My Life as an Advertising Man”
By Paddy Hayes
Hardcover | 6 x 9in | 160 pages | ISBN 9781665580687
Softcover | 6 x 9in | 160 pages | ISBN 9781665580670
E-Book | 160 pages | ISBN 9781665580663
Available at Amazon and Barnes & Noble
